BRANDING
A key concept of marketing is Branding . Now that you have selected a name for your business, your job is to put that name into the public consciousness and keep it there. Use the name constantly. Create a signature fi le with the name, and use it every time you send an e - mail. Include the name in the signature fi le you use when you visit forums or make comments on blogs. Hire a graphic designer (another job for Rent A Coder, perhaps) and create a logo to complement the name. Choose a great font, and combine the logo and printed name into a jpeg fi le you can display around your web site and on your product covers. A memorable logo goes a long way toward branding a business.
Put your logo and name on your business cards and stationery. Put it on postcards you send out to customers. Use it at the top of online newsletters. If you speak in public, or give radio or television interviews, be sure and mention the name of your business, and link it with your own. Sometimes, if you are your company ’ s primary representative or if your personal services are the company ’s primary product, the name you brand may be your own. Don ’ t be shy. Graceful self - promotion is at the heart of marketing. After all, as your wise grandmother may have also said, “ If you don ’ t blow your own horn, who will? ”
20 2012
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