If you have been around the Internet marketing circuit for a while, I ’ m sure you understand the importance of building a targeted list of subscribers and customers with whom you can build relationships.

When building your list, one of the most important things to keep in mind is the kind of traffi c you are driving to your web site. Ideally, the traffi c you get coming to your site should be well targeted visitors. Not only that, but it ’ s always more effective if these visitors proactively sought you out by searching for specifi c information offered on your web site.

Anyone can send out an e - mail, or ask a partner or colleague to send out an e - mail to another list, and invite someone to check out your web site. But when people have taken it upon themselves to search for a solution to a problem they are experiencing, they are much more likely to give you their name and e - mail address in exchange for that information.

How would you be able to make this happen? The fact is that the answer could very well be right under your nose the entire time!

I ’ m sure you ’ ve heard of Google. com. You may have even used it in your marketing. Did you know that there are thousands of advertisers who are taking advantage of Google ’ s 200 million - plus daily traffi c? These advertisers are getting tons of exposure, and many of them are getting highly targeted traffi c to their web sites each and every day for just pennies on the dollar! You can do it, too.

You see, Google AdWords is one of the easiest ways to send massive amounts of targeted traffi c to your web site instantly and afforda-bly. But you must know how to do it right, because if you set up your AdWords campaign incorrectly, not only could it cost you money on untargeted traffi c, but it could also potentially get you penalized by Google.

Google has derived a new set of criteria for web site owners who have list - building objectives in mind. It ’ s not that Google does not allow lead capturing on your web site, but if you do it, you must do so legally, responsibly, and ethically.

One of the most important things when you ’ re setting up your AdWords campaign is to make sure that your keywords are relevant to your business, your ads associated with your keywords are relevant, and the copy on your web site is relevant to your overall AdWords campaign.

Google takes relevance extremely seriously, and relevance often plays the biggest role in determining the quality of your campaign. In addition to having relevant information about your business on your web site, you should also give careful consideration to your list-building strategy.

When capturing your visitors ’ names and contact information, give them greater peace of mind by providing a link to your offi cial privacy policy, where you have your legal disclaimers that promise not to sell, rent, barter, or share their details, and not to send them any unsolicited, unwanted, and/or irrelevant spam.

In your copy, also give your visitors a preview of what they will receive after giving you their information, such as features and benefi ts of membership, or a graphic of the product they will receive upon registration. If you do this correctly, and especially if you provide something of value to your visitors (such as an e -book, software, or an e - course) in exchange for their contact information, and also by treating this information responsibly, you will bring in high -quality prospects who are going to love hearing from you!

When you’ re building your list with Google AdWords, you ’re receiving visitors who searched on the keywords that you selected and clicked on the ad that you wrote, and you ’ re showing them a solution to a problem about which they are clearly searching. There is no better way to build a large list of targeted subscribers more quickly, easily, and affordably.

So if you ’ re ready to change the way you ’ re doing business online, be sure to start using Google AdWords to build a targeted list today!

Simon Leung of Http://SimonLeung. com is a former senior AdWords optimiZation specialist from Google headquarters. Discover his innovative and insider AdWords list - building strategies at Http://AdWordsListBuilding. com .

One of the most successful Internet marketers in the business, and one of the most distinctive, is our friend Wendi Friesen. When you visit Wendi’ s blog, you ’ ll see someone whose humor and individuality are a big part of her public persona. Wendi sums up her approach in our next guest expert article.