This is easier than you might think. What you want to do is remember a true story of something that happened as a result of someone using your product or service. It needs to be true because, again, we ’re trying to spread honesty and goodwill across the Internet. It also needs to be true so the FTC doesn ’ t jump on you for fabrications in your promise. And fi nally, if it ’ s true, it ’ s easier to write.

For example, Joe recently recorded Dr. Robert Anthony ’s powerful material, Beyond Positive Thinking , which Joe thinks is the holy grail of self - improvement wisdom. When Joe was creating the web site to promote the CD set (which you can see at Http://www. BeyondPositive Thinking. com ), he asked Dr. Anthony to give him a few stories of how people used his famous material to get results in their life. One of the stories Dr. Anthony gave Joe is now on the site (and is used with Dr. Anthony ’ s permission). Here it is.

Many years ago I met a man named Ramon. In fact, I dedicated an entire Chapter to him in my book Doing What You Love —Loving What You Do (Berkley Trade, 1991). Ramon is one of the most successful businessmen in California as well as one of the most spiritually evolved beings I have ever met.

I met Ramon because a friend had given him a copy of Beyond Positive Thinking . Ramon buys Every Self - improvement tape album sold. He has all of Nightingale - Conant ’ s products, plus more. He never plays the radio in his Rolls Royce. Instead, he listens to personal development programs on his 60 - minute ride to and from his offi ce — even though he is already a successful multi - millionaire.

Ramon told me, “ Your Beyond Positive Thinking Recordings are the best ever Produced by anyone. I should know, I own all of them! ” He was so impressed at how they could help other people, he would buy 25 sets at a time and put them in the trunk of his Rolls Royce. Anytime he met someone who he felt needed help, he would give them a set free of charge. He frequently called me to tell me of the “ miraculous ” results they had with the tapes and how it changed their lives.

Over the years he bought over 300 sets from me, and to this day he says that he has never found anything more powerful to change lives than Beyond Positive Thinking.

As you can see, that story silently communicates an almost hypnotic message: Dr. Robert Anthony ’ s recordings work.

Had we just come out and said “Dr. Robert Anthony’s methods work, ” you could dismiss the thought. You might think we are just trying to sell you something. But when someone else proves the statement, without actually saying it, through a captivating story, then the message goes right into people ’ s unconscious minds. You slipped in past their mental radar.

Of course, someplace on your web site you might declare “Dr. Robert Anthony’s methods work.” That ’ s fi ne. Declarations can be hypnotic, too. That ’ s why hypnotists say, “ You are getting sleepier and sleepier ” and not “ Are you getting sleepy yet? ” Commands work. But what we are advising you to do here is to Also Create a story that conveys the same message. This way you are speaking to people ’ s conscious as well as subconscious minds.

Stories are powerful for another reason, too. The following section might be considered advanced hypnotic writing, but we want to discuss it to give you a sense of the power you hold in your hands when you create a web site with hypnotic stories and hypnotic writing.