You can generate headlines for your web site fast simply by using words from the following list. Simply add them to your product or service, claim or guarantee, and watch how easy it is to write a hypnotic headline.

178 YOUR INTERNET CASH MACHINE

For example, “ Announcing: Astonishing guaranteed free new way to fi nd love now! ”

Since we’ re on the subject of headlines, marketing gurus have found that when they remove the banner at the top of their web site, they often get twice as many sales. Get that: Twice as many sales! Why? It seems that the banner distracts from what really does the engaging and the selling: the headline.

Again, what sells online — what motivates people to take action — are words.

Hypnotic Openings

These will easily help you start any writing almost without thinking. They are prompters, mind joggers, and brain stimuli. Just read them and fi ll in the blank with whatever comes to mind. For example, in your opening sentence, tell your readers what they will learn or what feelings they will get from reading your web site.

As you start reading this article you fi nd yourself. . .

As you sit there and read the beginning of this report you start to

Feel. . . As you read every word of this report you will become (amazed,

Stunned, etc.) at. . . As you analyze each word of this document you will shortly feel a

Sense of. . . (calmness, joy, etc.). As you scan every word of this web page you will begin to discover

New ways of . . . After you read this short article, you will feel. . . Can you imagine. . . Picture yourself fi ve years from now. . . Just picture. . . Just imagine. . .

Remember when you were in high school. . . Imagine what it would be like if. . . Wouldn’t it be amazing if. . . And in those early years of existence. . . Imagine what it would be like if you could. . . See yourself. . .

Remember the smell of. . .

And you begin to notice. . .

Do you remember hearing. . .

Can you recall what a (insert word) feels like?

Tip : Use statements at the beginning of your writing that your prospects already know to be true. This creates trust right away. Trust leads to sales — and to getting people to do anything else you may want them to do. For example:

You probably know. . .

You’re intelligent enough to know. . .

Of course you’ ve heard that. . .

Everyone knows. . .

You probably already know this . . .

Rare thinking people like you already know that. . .