Frequent Internet users have become accustomed to the services for online video such as Youtube, and the Torrent - site through which can be downloaded almost every movie. The popularity of these resources and growth prospects online audience inspired enterprising citizens on new projects. Yes, past summer in Rune started Uravo. tv, online cinema with innovative technology of interactive video.

Watching movies on Uravo. tv free. After registering and installing the program players viewer gets access to video libraries resource that consists of hundreds of films, cartoons, educational and documentary films. Repertory theater creators promise to replenish. Picture quality and sound quite decent, good movies license. This service pros.

There are also disadvantages. First, the specific on this point set of films (mostly a retro tape the middle of last century, which just as the issue of copyright). Second, the content can not be downloaded, and can only see through the corporate player in streaming mode. Speed ​​connection is recommended - from 1.28 Mbit / s. Indeed, already at mehabytnoy speed picture from time to time podvysaet. Thirdly, for free viewing pleasure will pay advertising. That advertising - a source of income project Uravo. tv.

Unusual feeding technology advertising. This technology hipervideo. Objects of this video can turn into a hyperlink pointing or call click on that will launch the new video, text file, photo or link on the Internet. In other words, it is a video equivalent of text hyperlinks. In commercials, perhaps more futuristic version of advertising - interactive product-placement (product placement), which allows more information to link objects in the frame. It is possible to broadcast during the popular movie project (for example, serial) to fans who want to buy some thing that takes their favorite character, choose the subject mouse cry, and then buy it.

Technology has the potential to hipervideo yspolzovanyyay in other fields - interactive cinema (the flexible plot, depending on the viewer) in the formation of (video tutorials, tests, interactive encyclopedia), in tourism (videohidy to museums, galleries and the whole city).

People are sure about the effectiveness of advertising on the basis hipervideo due to its high personalyzatsyy (it was for this you will be asked to register at first reading) and more close contact with the consumer, which is expected to be carried away "game advertising" posylnee of the film.

There are also more common promotional tools - banners and direct link.

At the end of 2009, announced the launch of a joint project Hosteleradyofondom - USSR-TV. It will be devoted exclusively to the Soviet movies and TV shows. Also, the company plans URAVO Group children's online cinema.