Audio and Video Recordings

You can also upload recordings of teleseminars and make them available as podcasts, or specifi cally record podcasts to make them downloadable from your web site or through iTunes. In addition, you can now post video infomercials on a variety of sites, such as Www. YouTube. com, Www. BlipTV. com, Www. VideoEgg. com, and Www. DailyMotion. com.

148 YOUR INTERNET CASH MACHINE

Viral Products

Viral products, such as e - books, reports, and software, are created to be shared around the Internet. They provide genuine value, and users enjoy sharing them with others. They are coded with the Internet business web site brand.

Rebrandable Products

Products can also be created that allow purchasers to rebrand them for resale or to use as gifts. This mechanism encourages broad distribution throughout the Internet.

Cross Promotions

During the past couple of years, Internet marketers have been supporting each other in promoting books, new products, and events through cross promotions. During the launch, a buyer who purchases the product can also access a number of bonuses submitted by other marketers. In order to download the free bonus, the customer goes through a squeeze page and subscribes to the list of the marketer offering the bonus.

Your Own Forum

You may want to consider offering a forum on your own web site, particularly if your topic is one of wide interest. Your forum will attract new readers to your site. If your web host offers Fantastico software, you can easily set up a forum.

Testimonials

A good way to become better known on the Internet, and thus attract more traffi c to your site, is to offer testimonials. When you use a product you like, or if you read a book you admire, send in an insightful testimonial, along with your photograph and site information. You can also write book reviews for books on Amazon ( Www. Amazon. com).

Buy/ Trade Advertising

You can buy either graphic or text ads on other web sites, and also trade advertising with other site owners. Again, as mentioned earlier, we recommend ads that include text links rather than graphical links.

Exit Traffi c

Exit traffic sign-ups are the fl ip side of squeeze pages. If your visitor has not subscribed to your list prior to leaving, you can set up a “fly in” sign - up box with a compelling offer.

Offers to Unsubscribers

Fellow Internet marketer Mark Hendricks has a wonderful technique for the folks he calls his “loyal unsubscribers.” We love the idea and thought we ’ d share it with you. When one of his readers decides to leave his list, and clicks the “Unsubscribe ” link at the bottom of an e - mail, the reader is invited to instead take advantage of a deep discount to purchase a product. If the reader declines, he receives a friendly “ thank you and goodbye. ”

Free Reports Tied to Keywords

Once you determine the keywords that bring you the best traffi c, you can offer free reports to surfers who search those keywords.

Pay per Click

One of the quickest, most dependable ways to get more targeted traf-fi c is to buy it, using pay - per - click (PPC) programs such as the one offered by Google.

Our next guest expert, Simon Leung, is a former Google insider who knows all the secrets on using pay per click. Although he is bound by an ironclad nondisclosure agreement, he can still teach the rest of us quite a lot.