Want to know the ultimate secret to massive success as an Internet marketer? Here it is: Be everywhere at all times. If you ’re not making more money than you can spend, then you ’ re not doing it right!

Publicity allows you to be everywhere at all times. Publicity offers nonstop ways to be seen and be heard by your target audience over and over again. You can get booked for interviews on radio shows in big cities or on national radio shows, appear in major newspapers and magazines with huge circulation, get booked as the guest on high - powered national TV shows reaching millions with your message, and lots more. The key is to reach out to your audience consistently using these powerful publicity outlets. The Secret Key is to be everywhere at all times!

Radio Interviews

Radio interviews offer excellent outreach to thousands of listeners. For best results, interviews should be in the major top 50 cites in the country and on the nationally syndicated shows. The top 50

Markets include New York City; Los Angeles; Chicago; Philadelphia; Boston; Washington, D. C.; Atlanta; and lots more. These major markets are the highest in population, offering you a much greater outreach than an interview in a smaller market. The regional and nationally syndicated shows are distributed to dozens, hundreds, and even thousands of stations and reach a myriad of cities across the country, giving you huge exposure nationally while reaching your smaller cities and communities at the same time.

Yes, you can mention your web site on radio shows! This is one venue where you can mention your web site and promote your book or products as long as you give a great interview. Offer a content - rich interview that provides great benefi t to the listener. If they like you and your message, they will be more likely to want to visit your site to fi nd out more and stay connected with you. Another advantage of getting booked as the guest on a radio show is that you can do the interview from anywhere in the country, or even the world, as it is usually conducted via telephone.

Television

Appearing on local, regional, and national TV helps you create a powerful platform along with celebrity appeal and national expert status for yourself. A powerful platform is critical for your Internet business to be deemed a credible and trusted source of products and services.

Print

Print media includes newspapers, magazines, wire services, newsletters, and journals. Many print media placements include a quote or two from you as the expert, as well as the name of your book, product, or company. Many newsletters and trade journals accept articles written by you in which you can showcase your knowledge and talent, plus they allow an “about the author” section at the end of the article that can include your contact info, phone number, and web site. Also, major newspapers and magazines have online versions of their publications that can link back to your site, which of course can drive numerous new visitors to your site.

Internet

Internet placements are great not only for providing massive outreach but also because, when potential clients do an Internet search on your company, your big online placements come up in the search results, increasing your credibility and status. Go after placements on impressive sites that everyone knows, but keep in mind that many other web sites accept content - driven articles that can also include your contact info and even link back to your site. Internet placements and online articles are excellent for visibility, outreach, search engine optimization, and especially for driving lots of new visitors to your web site.

Conversion Strategy

As you are driving lots of visitors to your site, it is essential to have a conversion strategy in place that guides your visitors to a desired outcome — which, by the way, may not initially be a sale. Keep in mind that sales come later, after your visitors gain trust in you and discover their need for your products or services.

Podcasting

Podcasting is a great way to reach new markets. Your podcast strategy should lead the listener back to your site by offering lots of value-added goodies. Don’ t overly promote your products or services on your podcast. Remember, just one or two promotions per podcast are enough.

Teleseminars

Your teleseminars should be content - rich, demonstrating your talent and expertise, and designed to empower your listeners with new skills and knowledge that allow them to excel. The key to sales is to build credibility and trust through sharing your knowledge for the betterment of all — and, of course, having products or services your market actually wants to purchase.

E - Zine/E - Mail Newsletter

Every Internet business should have an e - zine or e-mail newsletter that is packed with valuable info and not overly promotional for products or services. Remember the key to success is to gain the respect of your community by always offering content - rich information that addresses their needs. You can inform your subscribers about your services and products, but do it discreetly. They know what you sell, and when they need it they will come to you.

Know Your Web Site Stats

Web stats (the number of visitors, the paths they took on your site, the pages they visited, their exit pages, the keywords they used to fi nd your site, etc.) are critical as they reveal which strategies are working, allowing you to make the necessary strategy changes to improve your results. Are visitors leaving after viewing just one page? You might need a strategy that offers them a reason to stay on your site. Are they visiting your shopping cart but not buying? This is information you need to know.

Data Capture Strategy

Everyone who comes to your site should be offered the opportunity to join your community by giving you their name and e - mail address so you can keep in touch via your e - mail newsletter.

Want to make more money than you can spend? Remember, the market sends you messages — people are either buying your products and services or they are not. If you are not making more money than you can spend, it ’ s time to revisit your overall marketing and publicity strategy to identify areas to build, to change, to tweak, to empower.

Want massive publicity success? Visit Www. anniejenningspr. com for lots of free special reports, publicity strategy CDs, and audio recordings that all reveal insider publicity tips to empower you to get massive publicity!

Annie Jennings is the founder of the national public relations fi rm Annie Jennings PR, and is a national publicist specializing in promoting authors and experts to the media. Annie Jennings has over 25,000 authors and experts signed up with her company. Want to be an Annie Jennings PR expert? Let Annie know all about you and your PR objectives at Www. anniejenningspr. com/experts. htm And get your free Optimal PR Strategy CD as a special thank you.