You ’ re intelligent enough to know the preceding formula will help you easily create a short piece of very simple hypnotic writing. That might be fi ne for an ad, a postcard, a telegram, or of course an e - mail. But what about a full - scale web site? How do you apply Joe ’s three-step hypnotic formula to create your own hypnotically written web site?

The answer should be obvious —it ’ s certainly simple. All you do is expand on each of the three steps in this peace - loving formula. In other words:

1. Promise. Your headline can be short and sweet. But why not a secondary headline under it? That works, too.

2. Proof. Your proof can be testimonials, a guarantee, scientifi c studies, quotes from authorities, a statistic, or anything else that helps convince people of your promise.

3. Price. Your call to action can be several reminders to buy now, as well as how to buy, where to buy, and when to buy. You want people to act now, not tomorrow, so your price might include bonuses for acting right this minute, such as “ Order now and get three e - books for free. ”

You can see an example of how the three steps have been used to create a full - blown web site at Http://www. strippeddownguitar. com/. We ’ re using it as a model because Joe knows the author of the site and helped her create it. If you look at the site closely, you ’ ll fi nd she uses longer copy to expand on each of the three points in the formula. Let ’s look at some excerpts.

The Promise Is conveyed through a headline that says

How to play any song you love on the guitar — in one weekend fl at!

Followed by an expansion of this in a subheading:

Find out how to amaze your friends, your loved ones, and most of all, Yourself By singing and playing Songs you love In as little as one weekend — even if you ’ ve never touched a guitar before, are tone deaf, and suffer from major stage fright!

The next portion of the web site offers the Proof:

I promise, after just one weekend with Stripped-Down Guitar, You will be inspired and thrilled with how satisfying the guitar can be! And once you ’ ve gotten a taste of Impressing Your friends and family by performing Your favorite songs, you will be completely Stoked!

“Playing guitar Stripped-Down style is Clear, Concise , and geared to give you Quick results That will keep you engaged and excited about your developing skills.

“In Stripped-Down Guitar, I reveal secrets like:

My one-weekend, step-by-step “stripped-down” method to start

Playing the guitar.

The two guitar accessories a beginner cannot do without.

The best place to fi nd the chords to your favorite songs on the

Internet.

The most important secret to choosing your fi rst song to learn.

Finger by fi nger instructions for making the most common guitar

Chords.

☛ The Indispensable Secret For Actually Getting Your Fi Ngers To Learn

Faster. ☛ The Number One Thing You Need To Know About Guitar Tab Sites That I

Had to learn the very hard way. ☛ The Most Important Technique For Freeing Up Space In Your Brain To

Learn more quickly. ☛ The Little - Known Fact That Can Make A Decent Singer Out Of Anyone

And the one secret that can have you singing any song better. . .

Instantly! ☛ The Four Indispensable Techniques For Overcoming Stage Fright. ☛ How To Deal With An Unsympathetic Audience Member.

. . . so you can capture the magic of being a musician, even if you never dreamed you could!

Lastly, the Price Is conveyed in a clear, reassuring manner, offering enticing guarantees and overcoming all potential objections or concerns.

Click to order Stripped-Down Guitar Now!

Your satisfaction is assured through our no-risk, you-can’t-lose, 100 percent, No-questions-asked, iron-clad money-back guarantee.

If for any reason, you aren ’ t thrilled and satisfi ed with your purchase, just Contact me directly within 30 days and I ’ ll refund 100 percent of your purchase price.

What I ’ m saying is don ’ t decide now if Stripped-Down Guitar Is right for you.

Try it out for one full month — risk free.

If it doesn ’ t help you overcome any stumbling blocks to learning to play great songs on the guitar; if it doesn ’ t guide you step - by - step through picking a song, learning it, and honing it for performance; if it doesn’ t take you by the hand and teach you exactly how to get your fi ngers working and how to get your voice out there — even if you ’ ve been labeled “ tone deaf ” or never thought you could play; if it doesn ’ t make progress on guitar easier than you ever dreamed possible; and if it doesn ’ t inspire you to keep on learning and playing, then I don ’ t want your money. . . and I ’ ll gladly give it all back.

You have nothing to lose!

So how much is this tremendous experience going to cost you? Well, the Regular price for Stripped-Down Guitar Is $ 39.99. However, for a limIted time, we are running an introductory offer and you can have it at a Discount for only $ 19.99. That ’ s 50 percent off — but you must Act now!

Plus, because you Download The course, you can have this information Immediately, and get started learning to play the guitar today! And it Doesn ’ t matter if it ’ s 2:00 in the morning!

Click to order Stripped-Down Guitar Now!

Amy successfully covered all three steps in Joe ’s formula—promise, proof, and price — with words that are easy to read. If you are at all interested in learning how to play the guitar fast, you ’ll buy Amy’s e-book.

But how much copy on your web site is too much?